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Rakuten.com Biography & Web Analysis

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Category: E-commerce
Founder Hiroshi Mikitani
Founder's Image: rakuten.com Founders Image
Launch Date Sep-12-1997
:
Launch Country United States
Office Address San Mateo, California, United States
Supported Languages All
No. of Employees 18,364
Social Media Facebook Page: facebook.com/rakuten

Twitter Page: twitter.com/rakuten

Instagram Page: instagram.com/rakuten

More Details

Rakuten.com/shop was a San Mateo, California-based e-commerce marketplace. Scott Blum created the company, which was previously known as Buy.com, in 1997. It was purchased by Rakuten, a Japanese corporation, in 2010 and relaunched as Rakuten.com.  Rakuten shut down this business in 2020.


Buy.com began by selling computers at a discount, with the intention of generating money from advertising and supplementary services like warranty sales and equipment leasing, before expanding into a variety of other categories such as software, books, films, and games.  In its first full year, the company sold $125 million in goods and services, breaking Compaq's 1984 record for highest first-year sales.

Scott Blum sold a portion of his stake to SoftBank in 1999, just before Buy.com's $195 million first public offering in early 2000, after raising $120 million from Japanese tech company SoftBank in 1998 and 1999.  Buy.com went public on February 8, 2000, at a price of $13 per share, rising to $37.50 per share the next day, its peak price.  At the time of the IPO, Mr. Blum still held roughly 48 percent of the company. After failing to maintain a stock price above $1 per share in the year after its initial public offering, Buy.com was delisted from the NASDAQ Stock Market.
The UK arm of buy.com was sold to John Lewis, a British department store.

The UK arm of buy.com was sold to John Lewis, a British department store, in February 2001, and the technology was repurposed to create a new transactional website for the John Lewis group. Blum repurchased Buy.com in November 2001 for $23.6 million (about 17 cents per share) and took the company private.

In 2002, Buy.com expanded its product line beyond electronics, movies, and music to include soft goods such as sports equipment, apparel, shoes, and health and beauty products. Blum ran a full-page ad in The Wall Street Journal at the time, guaranteeing Amazon.com shoppers that Buy.com would be the better buying alternative. This statement came after Buy.com announced a 10% discount off Amazon.com on all books sold on the site, as well as free shipping with no minimum purchase. Amazon had 25 million consumers at the time, roughly five times that of Buy.com.

In April 2008, Buy.com announced a partnership with eBay, agreeing to sell millions of products on the auction site. Buy.com would rapidly overtake eBay as the largest seller. Unlike other vendors, Buy.com was permitted to sell on eBay without paying listing fees, which angered many independent sellers.

Rakuten.com informed its clients on August 12, 2020 that it would be ceasing operations in the United States on September 15, 2020: "Rakuten's United States marketplace service located at Rakuten.com/shop will stop taking orders on September 15, 2020."

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Website Analysis

This report was gathered 3 years ago

Traffic Report
Daily Visitors: 8,607,027
Daily Pageviews: 34,428,105
Monthly Visitors: 264,831,577
Monthly Pageviews: 1,032,843,150
Yearly Visitors: 3,306,910,086
Yearly Pageviews: 12,566,258,325
Estimated Valuation
Daily Revenue: $ 68,857
Monthly Revenue: $ 2,065,710
Yearly Revenue: $ 25,132,805
Estimated Worth: $ 420,022,881
Global Rank # 408
Domain Information
Domain Registrar MarkMonitor Inc.
Registration Date 12-09-1997 2 decades ago
Expiration Date 11 September 2022 at 04:00 AM
Meta Tags
Title: Rakuten: Shop. Get Cash Back. Repeat.
Description: Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3,500 stores and get paid.
Keywords: Coupons, cash back, rakuten, promo codes, online rebates, discounts, deals, coupon codes
Web Server Information
Hosted IP Address:

216.238.190.102

Hosted Country:

United States

Location Latitude:

32.351260

Location Longitude:

-95.301060

Domain Nameserver Information
Nameserver IP Address Country
a3-66.akam.net 96.7.49.66 United States
a12-67.akam.net 184.26.160.67 United States
a1-60.akam.net 193.108.91.60 United States
a2-65.akam.net 95.100.174.65 United States
Http Headers
HTTP/1.1 301 Moved Permanently
Server: nginx/1.20.0
Date: Mon, 14 Feb 2022 16:20:56 GMT
Content-Type: text/html
Content-Length: 169
Connection: close
Location: https://www.rakuten.com/
HTTP/1.0 200 OK
Content-Type: text/html; charset=utf-8
Server: nginx
Cache-Control: no-store, must-revalidate
Request-Id: 1c2ba6ccb9db28c56f94ada86bc666f6
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Frame-Options: SAMEORIGIN
X-XSS-Protection: 0
X-Akamai-Transformed: 9 - 0 pmb=mRUM,1
Date: Mon, 14 Feb 2022 16:20:56 GMT
Connection: close
Set-Cookie: AWSALB=9tUAm1Dk94m0XZVrNG3A3ryrwxA9FY7pC90YP5yKJnc/pRZKUB1cVryUH9aSDpH238goCNnIIb7wSCfAz2nmto7rWK1soS+GHoLvrDY3Z6jKBFLrZln3mCnBh1Bn; Expires=Mon, 21 Feb 2022 16:20:56 GMT; Path=/
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Set-Cookie: ajs_anonymous_id=7a62e8e2-8eef-4043-af77-4d49338a9685; Max-Age=31536000; Path=/; Expires=Tue, 14 Feb 2023 16:20:56 GMT
Set-Cookie: route=1644855657.816.48.494037; Path=/; HttpOnly
Set-Cookie: exp=new; path=/; secure; expires=Mon, 13-Feb-2023 16:20:56 GMT; HttpOnly
Set-Cookie: cookie_id=210830966382716585100519743732622135829; path=/; secure; expires=Mon, 08-Feb-2027 16:20:56 GMT; HttpOnly
Set-Cookie: FirstVisit=1644855656818; path=/; secure; HttpOnly
Set-Cookie: _mall_uuid=23dd0f65-f99f-4e41-b563-03a90d6590f5; path=/; secure; expires=Mon, 02-Feb-2032 16:20:56 GMT; HttpOnly
Set-Cookie: ESID=afae9f55-3ee7-4186-8588-b32d28dd6f5c; path=/; secure; expires=Mon, 14-Feb-2022 16:35:56 GMT; HttpOnly
Set-Cookie: CID=8bf6f5c8-b90a-4234-aa29-8039e703706e; path=/; secure; HttpOnly
Set-Cookie: JSESSIONID=aaaiB-Wy-ZC6raEqWYM7x; path=/; secure; HttpOnly
Server-Timing: edge; dur=17
Server-Timing: origin; dur=158
Server-Timing: cdn-cache; desc=MISS
X-Akam-SW-Version: 0.5.0
Strict-Transport-Security: max-age=15768000 ; includeSubDomains ; preload
DNS Record Analysis
Host Type Class TTL Extra
rakuten.com NS IN 1762 target:a3-66.akam.net
rakuten.com NS IN 1762 target:a5-67.akam.net
rakuten.com NS IN 1762 target:a18-64.akam.net
rakuten.com NS IN 1762 target:a1-60.akam.net
rakuten.com NS IN 1762 target:a2-65.akam.net
rakuten.com NS IN 1762 target:a12-67.akam.net
Whois Lookup
Domain Name: RAKUTEN.COM Registry Domain ID: 4628232_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2020-12-24T06:29:37Z Creation Date: 1997-09-12T04:00:00Z Registry Expiry Date: 2022-09-11T04:00:00Z Registrar: MarkMonitor Inc. Registrar IANA ID: 292 Registrar Abuse Contact Email: abusecomplaints@markmonitor.com Registrar Abuse Contact Phone: +1.2083895740 Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Name Server: A1-60.AKAM.NET Name Server: A12-67.AKAM.NET Name Server: A18-64.AKAM.NET Name Server: A2-65.AKAM.NET Name Server: A3-66.AKAM.NET Name Server: A5-67.AKAM.NET DNSSEC: unsigned